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Tobias Vahlström AB

Testimonials & client stories

Don't take my word for it.

What the Salesforce community and the people I've worked with say — and the client work behind it.

Tobias architected our pre-travel and lifecycle communications from the ground up. We reached a level of personalization we simply couldn't before — and he leaves your team stronger than he found it.
CRM & Loyalty Lead Travel industry client
We brought Tobias in to untangle a stalled Marketing Cloud setup. Within weeks we had clean data flows, working journeys and a roadmap our team still follows today.
Head of Marketing B2C supplier
It's rare to find someone equally sharp on architecture and hands-on code. Tobias speaks both engineer and marketer, and that made all the difference for us.
CRM Manager Music streaming app
The health check paid for itself within the first month. Honest advice, no upselling, and quick wins our own team could execute right away.
Digital Director Nordic retail brand
Tobias is the consultant we call when a Marketing Cloud project absolutely has to land. Senior, self-driven and trusted by every stakeholder he works with.
Delivery Lead Salesforce consulting partner

Client stories

Selected work

Airline loyalty program — pre-travel communications

3.5 years architecting customer engagement for the Nordics' largest loyalty program: personal, relevant communication from booking to journey's end, built on Salesforce Marketing Cloud. Presented at the Stockholm Marketing Cloud User Group as a reference case.

Campaign management at scale

Streamlined campaign operations and elevated personalization across millions of loyalty-member communications, with measurable outcomes — shared at the Salesforce Marketer Group fall meetup.

Streaming, retail & Nordic brands

Engagements with a global music streaming service and a range of inspiring Scandinavian companies — from Sales/Service Cloud implementations to Marketing Cloud builds and multi-cloud integrations.

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