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Tobias Vahlström AB

Available for new engagements · Stockholm & remote

Salesforce Marketing Cloud,
architected to deliver ROI.

I'm Tobias Vahlström — an independent Salesforce architect and Marketing Cloud developer based in Stockholm. I help Nordic and European brands turn customer data into revenue with well-built automation, integrations and AI.

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7+years in the Salesforce ecosystem
5years as an independent consultant
3.5years on the Nordics' largest loyalty program
1:1you work directly with the architect

Trusted by

From startups to the Nordics' largest loyalty program

Engagements range from fast-growing startups to global enterprises — including 3.5 years on the Nordics' largest airline loyalty program and work with a leading music streaming service, alongside a range of Scandinavian brands and agencies.

Travel & loyalty Music streaming Retail & B2C SaaS Agencies

What I do

Senior expertise, hands-on delivery

No junior handoffs, no big-firm bureaucracy — one certified architect who designs the solution and builds it too.

Architecture & strategy

Solution design, platform audits and roadmaps that connect Marketing Cloud to your business goals — not just your tech stack.

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Implementation & development

Journeys, AMPscript, SSJS, SQL, CloudPages and API integrations — built for maintainability and scale from day one.

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AI & Agentforce

Practical AI in your marketing: Agentforce, Data Cloud segmentation and personalization that actually moves the numbers.

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Credentials

Certified at architect level

  • Salesforce Certified System Architect
  • Salesforce Certified Integration Architect
  • Complete Marketing Cloud certification track
  • Speaker — Salesforce Marketer Group, Stockholm
Tobias architected our pre-travel and lifecycle communications from the ground up. We reached a level of personalization we simply couldn't before — and he leaves your team stronger than he found it.
CRM & Loyalty Lead Travel industry client

More testimonials and client stories →

Let's talk about your Marketing Cloud.

A 30-minute intro call — no strings attached.

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