Tobias Vahlström AB
Architecture & strategy
Solution architecture for Marketing Cloud and the surrounding Salesforce landscape. Data models, account structure, integration patterns, governance and a roadmap your team can actually execute.
Services & offers
One architect.
End‑to‑end delivery.
Every engagement is delivered personally — from the first architecture sketch to the last line of AMPscript. Here's how we can work together.
Core services
What I deliver
Implementation & development
Hands-on build: Journey Builder, Automation Studio, AMPscript, SSJS, SQL, CloudPages, REST/SOAP APIs and Marketing Cloud Connect. Clean, documented and maintainable.
Multi-cloud integration
Connecting Marketing Cloud with Sales Cloud, Service Cloud and Data Cloud into one ecosystem where data and customer touchpoints work together.
AI & Agentforce enablement
Pragmatic AI adoption for marketing teams: Agentforce use cases, Data Cloud-powered segmentation, Einstein features and AI-assisted content workflows — measured by ROI, not hype.
Loyalty & lifecycle communications
Deep experience from 3.5 years with the Nordics' largest airline loyalty program: onboarding, pre-travel flows, member lifecycle and personalization at scale.
Team enablement & mentoring
Levelling up your in-house marketers and developers: best practices, code review, naming conventions and self-serve documentation, so value stays after I leave.
Packaged offers
Three ways to engage
Clear scope, senior delivery, no surprises. Pricing on request — every engagement starts with a free intro call.
Marketing Cloud Health Check
Fixed price · 2–3 weeks
- Full audit of your SFMC setup, data model and journeys
- Deliverability, security and integration review
- Prioritized findings report with quick wins
- Walkthrough workshop with your team
Project Delivery
Scoped engagement · per project
- Implementations, migrations and multi-cloud integrations
- Architecture, build, QA and launch — one accountable expert
- Documentation and handover included
- Proven with enterprise brands in travel, loyalty and streaming
Fractional Architect
Monthly retainer · flexible days
- Ongoing architecture guidance and hands-on support
- Sparring partner for your marketing and IT teams
- Roadmap ownership and vendor coordination
- Priority availability, cancel with notice
Why independent
What you get that big firms can't offer
It's personal
You work directly with me — the person who scopes the work is the person who delivers it. No junior consultants, no handoff teams.
It's agile
No big-firm bureaucracy. I adapt quickly to your needs and ship faster, because decisions don't need three steering committees.
It's cost-effective
Low overhead means senior expertise at better value — you pay for delivery, not for office towers and account managers.
Not sure which fits?
Tell me where it hurts — I'll tell you honestly what you need (and what you don't).